CRM stands for Customer Relationship Management. Businesses use CRM software as a repository to unite and streamline sales, marketing, and customer support activities. Customer-facing teams can use CRM platforms to create more relevant and personalized conversations with prospects by centralizing all customer information and making it accessible throughout the organization Consolidated dashboards, pipeline views, built-in conversations, and automation of mundane activities—a good CRM can do it all for you.
Imagine you run a bakery and your customers can reach out to you via your website, mobile app, and social media. Consider a scenario where your team manages thousands of queries each day wherein each customer needs a different product with its own sets of customizations and quantities. Handling this volume of customer interactions and nurturing prospects is quite difficult. This is where CRM software comes into the picture.
"CRM can also help you accurately predict and forecast sales figures and get real-time information on the go".
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