CRM stands for Customer Relationship Management. Businesses use CRM software as a repository to unite and streamline sales, marketing, and customer support activities. Customer-facing teams can use CRM platforms to create more relevant and personalized conversations with prospects by centralizing all customer information and making it accessible throughout the organization Consolidated dashboards, pipeline views, built-in conversations, and automation of mundane activities—a good CRM can do it all for you.
Imagine you run a bakery and your customers can reach out to you via your website, mobile app, and social media. Consider a scenario where your team manages thousands of queries each day wherein each customer needs a different product with its own sets of customizations and quantities. Handling this volume of customer interactions and nurturing prospects is quite difficult. This is where CRM software comes into the picture.
"CRM can also help you accurately predict and forecast sales figures and get real-time information on the go".
@ Zoho is an Indian software company that creates cloud-based software and web-based applications for small to large businesses. Its most popular product is Zoho One, an all-in-one business suite that contains over 40 apps.
Zoho's major products:
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- Zoho CRM – for customer relationship management
- Zoho Mail – professional email service
- Zoho Books – for accounting and bookkeeping
- Zoho People – for HR management
- Zoho Desk – customer support/help desk tool
Founder: Sridhar Vembu:-
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- Born: 1968, Tamil Nadu, India
- Education: Engineering from IIT Madras and PhD from Princeton University (USA)
- Company started: 1996 (initially named AdventNet Inc.), later renamed Zoho Corporation in 2009
- Current Role: CEO of Zoho Corporation
Mission of The Company:-
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- Customer Focused:- Always make software according to user needs.
- Privacy First:- User data should not be misused – Zoho is ads-free, and does not sell data.
- No External Funding:- Company has never taken VC funding – 100% bootstrapped
- Made in India, for the World:- Products are made in India, but are used in 180+ countries
- Social Responsibility:- Providing jobs and education in rural India (Zoho Schools of Learning)
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